Now booking Q1 2027 engagements
For $1M–$5M Software Agency Founders
The Refactor • 30-day engagement

You hired to grow your dev shop. So why are you working harder?

For $1M–$5M dev shops. In 30 days we fix how your work is agreed, priced and sold, so more of your revenue becomes profit and less of the business depends on you. It takes about ten hours of your time.

Take the Diagnostic
Takes 3 minutes • 15 questions • Instant benchmark report
The profit gap

How much more profit could you keep?

Move the slider to your agency’s current annual revenue.

$3.0M
Your annual net profit
At the dev agency average of 11%$330,000
At a 30% net margin$900,000
The difference
+$570,000
more net profit a year

See what stands between your dev shop and a 30% net margin.

Take the Diagnostic
Takes 3 minutes • 15 questions • Instant benchmark report

Source: Promethean Research, State of Digital Services 2026 (119 agency leaders surveyed). Development agencies reported an average net margin of 11%. Agencies that reduced their services reported an average net margin of 30%. These are separate groups in the survey, not a before and after. Illustrative only, not a forecast for your business.

Sound familiar?

Growth was meant to make this easier

Payroll is covered. Revenue is up. You’ve hired good people. But profit hasn’t kept pace, and every hard decision still lands on your desk. Here’s what that usually looks like.

Scope creep

The “small tweak” that isn’t small

A client asks for one change. It turns into a database migration. You say yes to protect the launch date, and the extra work never makes it onto an invoice.

Pricing

Rates set back when you freelanced

Your rates are built on salaries. They leave out benefits, software, AI tools and the hours nobody bills. So every project earns less than you think.

Founder bottleneck

Everything still runs through you

You review the code, answer client messages and join sales calls to explain the tech. Take a week off and you spend the next two catching up.

AI pressure

Clients asking why they pay for senior devs

Their own teams move faster with AI tools, so hourly rates are harder to defend. Your senior people still cost what they cost.

The good news

You haven’t done anything wrong

Your team is good and so is the work. The business simply grew faster than the systems underneath it. That’s common at your size, and it can be fixed.

The difference

What’s different after 30 days

Same team and the same good work. Now with systems behind it.

BeforeA client asks for “one more thing” and you absorb the cost.
After
Your PM sends a change order. You see it in the weekly numbers.
BeforeYou guess which projects make money.
After
You see the profit on every project and every client.
BeforeYour rates are built on salaries.
After
Your rates are built on what your people really cost.
BeforeEvery hard decision waits for you.
After
Your leads decide within clear limits. You handle the few that need you.
BeforeProspects open with “what’s your hourly rate?”
After
Your site and proposals lead with your specialty. Price comes later.

You already design software for a living. The Refactor puts that same skill to work on your company. You stop being the person everything depends on. You become the person who designed how it runs.

Take the Diagnostic
Takes 3 minutes • 15 questions • Instant benchmark report
How it works

How the 30 days work

Three phases. Ben leads every one. You keep running the business while it happens.

Phase 01
Days 1–5 • The Contract Stack

Fix how work gets agreed

Your master agreement goes online and gets signed once. After that, every project starts with a short two-page scope that your team and your clients will actually read. When a client asks for more, your PM sends a change order without you.

You get: master agreement, scope template, change order, request rules
Phase 02
Days 6–15 • The Operations Engine

See your real numbers

MVG Console connects to your time tracking and shows the profit on every project, based on what your people really cost. Clear decision rules let your leads handle the everyday calls, so fewer things wait for you.

You get: MVG Console, true cost model, decision rules
Phase 03
Days 16–30 • Market Architecture

Win better clients

We look at your past projects and find the specialty you’ve already proven. Then we build your positioning, a page that screens prospects and a short video that shows your expertise before the first call.

You get: positioning, prospect screening page, expertise video

About ten hours of your time across the 30 days. Everything we build is assigned to you in writing, so it’s yours to keep.

Fit

Is the Refactor right for you?

Your diagnostic answers that, not a sales call. We’d rather tell you it’s not a fit than sell you something that won’t move your numbers.

It’s a fit if

You’re between $1M and $5M. Revenue is growing but profit isn’t keeping up. Most decisions still need you.

Look at the Ascent if

Your margins are already strong, the business runs without you and you want it to be worth more, whether you sell or not.

You may need neither if

Your systems are strong and you can keep them that way without outside help. MVG Console is available on its own, and we’ll tell you so.

Ben leads every engagement himself, so only a few run each quarter.

Questions

Common questions

How much of my time does it take?
About ten hours across the 30 days, mostly in short working sessions. We do the heavy lifting.
Will it disrupt delivery?
Your team keeps building the way it does now. What changes is how work gets agreed, priced and tracked.
What about my existing clients?
You get scripts and email templates to move existing clients onto the new process without straining the relationship.
Is this legal advice?
No. We design how your contracts work together. Your own US attorney reviews and approves every document before you use it. We brief them, and we can refer you to one if you need it.
What happens after 30 days?
You keep everything we built, and MVG Console keeps tracking your numbers. If your results show you’re ready, the Ascent is the next step.
What does it cost?
Fees depend on which engagement fits. Ben goes through them on your debrief call.
Instant benchmarking

See where your agency stands in 3 minutes.

Take the Dev Agency Diagnostic. You’ll see how your margin compares, how much depends on you and which engagement fits, if either does.

1
Take the diagnostic
15 questions. About 3 minutes.
2
Get your report
Instantly, compared with industry benchmarks.
3
Talk it through with Ben
A 45-minute call on your results. No charge. The findings are yours to keep.
Take the Diagnostic
Takes 3 minutes • 15 questions • Instant benchmark report
Important notice

MV&G Systems (Intensia Pty Ltd, ACN 144 893 363) builds operating systems, processes and document templates. We don’t give legal advice and we don’t act as your lawyer. Ben Waldeck is admitted to practice in Queensland, Australia, and does not practice law in any US jurisdiction. Every document in the Contract Stack is a starting point that your own US-licensed attorney must review, adapt and approve before you use it with a client. We provide a written brief and, if you need one, a referral. You hire the attorney directly.

The Refactor | MV&G Systems