For $5M–$10M dev agencies. In 90 days we get your numbers, contracts and operations to the standard buyers pay a premium for. Sell when you’re ready, or keep a business that’s worth more and depends less on you.
Move the slider to your agency’s current annual revenue.
Assumes a 25% profit margin (adjusted EBITDA). Multiples from Aventis Advisors and DealFlow Agent, 2025–26 M&A data. This is an illustration, not a valuation.
Strong profit gets you a meeting. After that, a buyer looks for risk. Anything they can’t check, or can’t keep after you leave, comes off the price. The good news is that most of it can be fixed long before a sale is on the table.
If the big client relationships and technical calls sit with you, a buyer is really buying you. They’ll pay less, or want you to stay on for years after the sale.
If your margins and adjustments live in a spreadsheet only you understand, a buyer’s accountant will discount them or ignore them.
Missing contractor agreements, unsigned client contracts and code reused across clients all come out in due diligence. Usually at the worst moment.
When two or three clients carry the business, a buyer sees each one as a reason to pay less.
Agencies sell for a multiple of their yearly profit (EBITDA). The multiple depends on how much a buyer can check and how much stays when you leave.
Runs on the founder. Buyers discount that risk.
Steady revenue, a spread of clients and documented processes.
Owned IP, a team that runs without the founder and records a buyer can check.
The Ascent is built to move you from the middle tier toward the top one. Source: Aventis Advisors and DealFlow Agent, 2025–26 M&A data. Multiples change with market conditions and the buyer.
Same business. Worth more, whether you sell it or keep it.
Right now a buyer would be buying you. After the Ascent, they’re buying the business. That gives you real options: sell, bring in a CEO or step back and keep the profits.
Three stages. A working call with Ben every week. The big decisions get made with you.
We run two years of project data through MVG Console, check your real overheads, move your pricing toward value and adjust your profit figures the way a buyer’s accountant expects. Your accountant signs off the final numbers.
We match every piece of IP to the contract that covers it, collect every staff and contractor agreement for your attorney to review, write down how the business runs and plan for you to step back.
We prepare three years of clean financials, the document that introduces your business to buyers (an Information Memorandum), the case for your valuation and a profile of likely buyers. Then we set up your data room inside MVG Console.
The engagement ends on Day 90. Your data room stays live and your score keeps updating. If a buyer calls eight months later, you send them a link.
The Exit Readiness Score rates your agency on the seven areas buyers look at. You see it from the first week, so you always know where you stand and what to fix next.
The score measures how ready you are to sell. It isn’t a valuation or a promise of what a buyer will pay.
Your diagnostic decides. We won’t put you through work you don’t need.
Your margins are already strong and the business doesn’t stall when you step away. You don’t need the Refactor, and we won’t sell it to you.
Profit still lags revenue or most decisions still need you. Fix the foundations first, then come back.
Your systems are strong and you can keep them that way without outside help. MVG Console is available on its own.
Ben leads every engagement himself, so only a few run each quarter.
Take the Dev Agency Diagnostic. You’ll see how your agency scores and whether you can start with the Ascent.
MV&G Systems (Intensia Pty Ltd, ACN 144 893 363) builds operating systems, processes and document templates. We don’t give legal, tax, accounting or M&A advice. We don’t introduce, approach or negotiate with buyers, and we don’t act as a broker in any sale. You hire your attorney, accountant and other advisers directly. Ben Waldeck is admitted to practice in Queensland, Australia, and does not practice law in any US jurisdiction. The Exit Readiness Score is not a valuation. Multiples change with the market, the sector and the buyer, and none of that is in our control.